NEW…..JKS Ultra-Light 100% Italian Powerful Blow Dryer • Designed by a Full-Time “Behind The Chair” Hairdresser • 30% More Airflow Than Most Other Professional Brands • 5 Temperature Settings with cold button • Just Over 1 lb. in Weight • 2 Special Nozzles for a perfect air flow • Ergonomically Designed Handle • 2000-Hour Motor Life Guarantee (Three Times Longer Than Most Brands) • Cuts down the most blow drying time by 30%